SEO Fundamentals

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What is SEO?

Search engine optimization (SEO) is the process of getting quantity and quality of traffic to your website through organic search engine results.

Why does a website needs SEO?

The majority of internet user come from major search engines, Google, Bing, and Yahoo!. Whether your site provides information, content, services, products.

Search engines provide  unique targeted traffic that looking for what you offer. You miss out on essential opportunities to get traffic to your site, If search engines cannot find your site to their databases.  

Let’s find out some reason why we need SEO.

Relevant Traffic:   Search Engines attracts quality of traffic with high conversion rate. People who come to your website through search engines are genuinely interested in products that you offer.  

Quantity of Traffic: This is true that search remains a critical source of online traffic for most businesses.

Organic Results:  SEO provides the traffic that you don’t have to pay for.

Local Search Leads: Majority of the visitors are using search engines to identify local businesses and to find locations.  

What is SERP and its features?  

Search Engine Result Page is the page served to users by a web search engines in response to a keyword query by a searcher.

SERP features:  

SERP features are the different elements and features on Google’s Search Engine Results Pages (SERPs) that provide helpful information to the user without clicking on a result.SERP features include:  

  • Rich Snippets: Add a visual information to an existing result  
  • Paid Results: Results that bought by bidding on keywords (e.g., AdWords or Google Shopping)
  • Universal Results It is also called blended search or enhanced search refer to the integration of additional information to organic results i.e images results, video, maps
  • Knowledge Graph data which enhance its search engine’s search results as panels or boxes gathered from a wide variety of source (e.g., weather, Celebrity Knowledge Panel)

Read the detail visual guide to Google SERP Features

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