FACEBOOK TERMINOLOGY

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Facebook Pixel:

The Facebook pixel is a tool/piece of JavaScript code for your website that enables you to track ad effectiveness.

Timeline:

Timeline is a place on facebook profile that shows individuals posts, their friends’ post and stories in which they have been tagged . Post can be Photograph, text or video.

Page:

Pages are individual profiles, aside from they’re utilised by business to share their stories and interface with individuals. Individual who like the page can get notification on their news feed.

Post:

A story we share with our audience to connect and engage with them included pictures, text and video.

Verified Page:

Facebook verified some pages to confirm they are authentic. The Facebook page will be eligible for gray badge if the page category is “Local Business” or “Companies and Organization”. Pages belonging to other categories i.e. people, entertainment, media will be eligible for blue badge if they meet Facebook requirements for having a verified badge.

Facebook Lite:

Facebook lite is a lighter version of facebook Android app users which uses slower network like 2G.

FACEBOOK PAGE 

Facebook Pixel:

The Facebook pixel is a tool/piece of JavaScript code for your website that enables you to track ad effectiveness.

Campaign:

The Campaign is supported by the target you pick i.e. click to website, App install, Increasing post reach. While creating campaign, you will create one or more ad set to help get results for each objectives.

Ad Auction:

On the basis of maximum bids and performance of the ad Facebook Ad auction system chooses the best advertisements to run.

The average amount you pay for each click you get on your ad. CPC is calculated as the total cost of the ad divided by total clicks.

Cost per Impression (CPM):

The average amount you pay for every 1000 impressions of your ad. CPM is calculated as the total cost of the ad divided by 1000(impression).

Impression:

The number of times ad is viewed, whether the ad is clicked or not. The ad is placed on the Facebook news feed or on the right column.

ADVERTISING:

Ads on facebook appear in News feed on mobile and desktop and in the right column of the Facebook on desktop. The Ad is including image, text and video.

Ad Format:

  • Image
  • Carousel
  • Slideshow
  • Video
  • Canvas

Ad Placement:

On Facebook you can choose multiple placement for each ad.

  • Mobile News Feed
  • Desktop News Feed
  • Facebook Right Column
  • Instagram
  • Audience Network

AUDIENCE:

Core Audience:  

Core Audiences permits you to target individuals based on their location, interest, demographics and behavior.. This information is sourced from the data shared by individuals in their Facebook profiles.and the actions they take on Facebook.

Custom Audiences:

A Custom Audience gives you a chance to target individuals based on imported contacts or remarket to individuals based on their actions taken on your website and mobile app .

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