With about 150 million users and I mean to say active users Instagram stories is taking the world by storm.Instagram marketing strategy has turned the world topsy turvy and instagram stories have become integral part of the marketing strategy.
It works as an 24 hour timeline to post the videos and leave the comments and share with all the followers.After the 24 hour period the content vanishes acting in the moment and giving a super fast opinion to your story.
For many of the marketers instagram stories become another social feature that is hard to track and measure effectively.Though the data around the stories is lacking one can still use instagram analytics tool to gain an incredibly helpful insight into instagram performance.
STAYING ON THE TOP OF YOUR MIND
The use of mind blowing and fascinating posts are not always required to boost your business.The usage of normal or to say average posts will also keep your viewers occupied as they will keep on going to Instagram business profile to check the latest posts and useful information.
Instagram stories allows you to continue using posting as an engagement strategy instead of only wow posting to stay top of mind for your audience.
DIVERSIFYING YOUR STRATEGY
When you are diversifying your content to keep your target audience to cater to your preferences.This generally requires you to deliver special offers and it becomes unique when combined with instagram stories.
Diversification aims at using the stories to distribute your business special offers and aiming at better results.
The time critical nature of instagram story engenders a sense of urgency for the customers and potential leads.
Another strategy aims at use of Direct Message(DM) feature to claim your offers.
Whether you use a simple photo or focus on a lead magnet video ,instagram stories are fantastic for producing offers that benefit from their inherent scarcity.
SHOW OFF YOUR CREATIVE PROCESS
An early design sketch or a video of the product to be launched can be a good sneak peek into can help in finding the customer base and slowly gaining their confidence.
Consider doing a special feature that gives the viewers a peek into unannounced product or service for a client.It helps you to show the power of your brand and what services you are capable of providing.Just make sure that you have the clients permission to include them in your instagram marketing.
SHARE A RAW, INFORMAL GLIMPSE INTO YOUR BUSINESS
Instagram stories are generally for a temporary period but the impact on mind of people is long lasting as far as the image of your product is concerned.
Polished stories though help in creating the brand image of your product but the real hero is the unpolished look or something behind the scenes which show the true efforts put in.
Creation of a concrete relationship always come through an informal approach towards consumer and instagram stories help in a big way in this direction.
SIGN OFF FOR A TAKEOVER
An instagram story takeover is a quick way to grow your account.It involves a 24 hour period of either taking over another instagram account or having a person or a business take over another account.
It is a fun exercise that draws special attention from your audience as well as the existing built in audience that the other person or business doing the takeover .They are special as they provide a mutually beneficial exchange of value.It can be a key tactic for growing your audience.
Instagram is now a behemoth in the social media world,boasting approximately 500 million monthly active users.This compares to 100 million active snapchat users , Further 68% regularly engage with brands on instagram.
In Spite of being such a powerful medium ,only 36% marketers are using instagram which is surprisingly low. More people should come forth and use it.
If you are not sure of instagram as a medium, you can always take customers feedback and involve the content direction of your future stories to improve engagement.