With small businesses the sustenance issues occupies prior most importance and you can compete with big business only by having a niche and having a strong connectivity with your customers.
Blogging gives you that platform for showcasing your strengths and why you are the best.Sharing of necessary information from time to time will help in making strong ties with your customers and eventually making business relations more concrete.
Blogging being the heart of all the marketing efforts serves as fodder for facebook, twitter, instagram,newsletters, linkedin, ebooks etc.
Writing blog gives you a cost effective medium of sharing your thoughts, vision, expertise and make you a SUBJECT MATTER EXPERT (SME) ; one on whom you can rely upon…..how cool !!!
Giving insight into your business and providing inspiration to grow on to touch new heights is what we are looking at from a blogging initiative.
Here are obvious reasons why you are blogging for your small business:-
OFFERING A PLATFORM TO EXPRESS YOURSELF
When you have blog for your business you actually provide a podium to express your views, share your opinion, discuss any important trends happening in your business and so on.
People start taking you seriously and banking on to you for your views and opinions which eventually give you a status of being a subject matter expert (SME)
If you blog using solid blogging engine then readers will have comments to offer. People who offer comments are either sales leads or simply readers who are interested in your business model.Anyways comments begets comments and either ways you become center of industry relevant dialogue with customers and partners.
BLOG GIVES YOU A SEO OPPORTUNITY
You should aim at writing short tailed KEYWORD co-centric blogs.As you know people are searching something or the other and when search engines move around such short tailed CRISP BLOG will be visible and you will have a high chance of a good ranking.
Try to work around something which is utility oriented and interesting. Like giving your opinion on speech delivered by a known personality on any vertical of your business so that when people search on that topic which is in vogue ; they try to come across your blog.
Hence this type of SPECIALIZED BLOGGING give rise to SEO opportunity for business at large.
KEEPS YOU AHEAD OF YOUR COMPETITORS AND HELPS SHARPEN YOUR SKILLS IN TOTAL
When you are blogging you have to be ahead in news, views and other opinions. This carves a niche for you and keeps you ahead of your competitors . You are the one who knows about the latest developments and the new rules and policies which are coming into force and so on.
You are not only ahead of times but also in a position to help others in your fraternity. You can discuss the NEW developments in your vertical through your blog and this enhances the image of your business.Many people who are not even aware of your business come to know through your blogs.
This helps in pioneering certain social issues and taking the business to a totally different pedestal.
BLOGS ARE MARKETING INVESTMENTS
Blogging is like cost effective market investments.It helps you in creative a long term market investments in form of blogs which you can you create.All the blogs you write become long term assets which not only help in brand building but also in promoting the product, services and expertise in total
AS long term investments grow so do the brand image of your products . If you blogs are launched nationally you become known on a national basis and eventually when blogs become international so do your products which now carry a international market.
Further these blogs helps in safeguarding and improving the image of your business. If some negative publicity floats for your business ;blogs help you to improvise the damage done and come out as a true winner !!!!
GOOGLE FAVOURITE HAS BETTER MARKET IMAGE
The more google search engines crawls your website the more you reach ahead in the ladder. Google search engines will only crawl frequently in your website if you post regularly. More crawling better are your chances to improve your image and eventually monetize your blog as well.The reason being you are actually being considered an expert and more and more journalists and columnists will approach you for expert advice
.This is like a DOUBLE BONANZA for you as you are blogging your business to become popular and you as a blogger are automatically becoming famous and opening doors for monetizing your blogs.
HOW COOL !!!!!
Leave behind all inhibitions and just start blogging . Do not let negativity of “ Do not have time to blog.” come across your mind.
Further you readers will come to know of your thoughts and eventually your strategies for your business should not stop you from blogging.Keeping your consumer in dark is an OUTDATED STRATEGY . You should be totally open in what you write or preach and eventually do to your business. This will surely make you a MARKET LEADER.
HAPPY BLOGGING !!!!