Social media is a great equalizer for small businesses to level the playing field. When going up against the Goliaths of the business world you need a knockout force in your corner, social media has a heavy hand allowing you to punch above several weight classes. The historical data of start-ups and small businesses that have gone big proves the effectiveness and penetrative power that social media has if you want to reach the masses. If you want to use social media to benefit your business The following tips are a great starting point.
Find the Voice/theme of your brand:
It is very important for any business to effectively communicate what differentiates them from the rest of the competition. In order to effectively do so, you would need the following:
Color scheme (which stays constant between the website, the store and social media pages)
Product or Service Catalog
If you are starting to build a website see our other article on free hosting providers and domain names, links below.
Be Present across all Social Media Platforms(well?may be)
Small Businesses and startups are generally afraid of stepping into the online fray due to lack of resources. They forget that due to their small size they do not have to penetrate a large segment of the populous, they can grow bigger and faster by building a community behind their brand.
Building a fan following also allows you to manage your resources and not stretch your budget. You want people to share your content and spread the word about your business. So identify which social media platform works best for your business and start from there, move slowly across the social media spectrum.
Identify Your Target audience and how to engage them:
First thing that you need to do is to find your ideal customer. Start by generating an ideal customer profile, identify gender, interest, hobbies , residence , income bracket and anything else you can think of.
For example if you own a hunting and accessories retail store, your ideal customer would be a male or female between 18-65, of varied income brackets who enjoy spending time outdoors and might enjoy other outdoor activities such as camping, rafting etc. In this example even though sex, income and age are varied. You can establish common ground based on knowing their interests. So an article or post on these topics would help you get more eyeballs
Share your expertise
If you own a business, then chances are you are an expert in your domain, add your expertise to your brand voice, share content with you being the center line expert. Showcase your talent and give people free advice. The more people trust you the more they would trust what you are selling.
Generate More and More Visual Content
More people would rather watch something but not read it, So make short and fun videos about your business. Even if they are videos of people goofing around share it, position it in a way that would appeal to your customers. Outsource work to a graphic designer to visually enhance your post. As more and more business comes your way, improve the quality of those videos.
Remember with small businesses come big responsibilities, so be cautious and stay connected to gentle dummies to know more on how to grow your business. Until next time Happy Selling??
If you have any questions or worries on how to grow your business, write to us we would be glad to help you out.